The #STANDOUT campaign encourages the audience to be themselves and to embrace colour in a dull and busy urban lifestyle. This was achieved by Artisan Drinks creating a range of vibrant socks that would help the user stand out, and for them to share it on social media for more benefits and courtesy drinks from Artisan Drinks.
The final direction and concept for the campaign won a commendation at the YCN 2018/19 Student Awards, held at Toynbee Hall, London.

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