In early 2018, I was briefed to design a range of posters that target the context of consumerism. Although many of my peers decided to reflect it in a typical negative nature, I wanted to create more abstract examples. Which could either be perceived in a good or bad light by a viewer.
The creation process was achieved by experimenting with themes of censorship. This involved going through hundreds of past advertisements, focusing on those that show a cliché aesthetic, which was used heavily in the mid-twentieth century. This was then scanned, cropped and hastily painted over in thick black paint, creating for a typical censorship bar look. I thought best to remove emotion in each advert, such as the characters eyes or expressions.
The final posters are designed to leave an open question to the viewer, with a notion for the audience to decrypt their own views on consumerism and the meaning of these mysterious posters.